UNCOVER – platform for indie fashion design in China

UNCOVER Logo - UNCOVER platform for indie fashion design in China

Beijing Fashion Collective was happy to support the foundation of UNCOVER, a platform which is promoting contemporary independent fashion and apparel labels, designer collections and lifestyle products from and in China. It is a showcase and hub to connect brands and designers with a broader audience amongst media, retailers and consumers. The first edition took place during the Beijing Design Week 2016 in the Dashilar (大栅栏) subdistrict.


The participating labels, designers and producers were Capitale Nord (Beijing), LangerChen (Shanghai), Metrobags (Beijing), NEEMIC (Beijing), The Product Republic (Beijing) and Zodiac (Beijing). The upcoming readymade fashion label & art project FFIXXED STUDIOS (Hangzhou & Shenzhen) unfortunately had to cancel participation in last minute due to force majeure.

UNCOVER Lab front

UNCOVER PLUS extended the curated selection of labels with individual projects and presentations from invited guests, the post fashion zine and studio IN-Between (Beijing), conceptual sound objects by Matt Hope (Beijing) and a fashion project by Muyao_Z (Berlin).

UNCOVER Lab back

A highlight of UNCOVER@BJDW was UNCOVER TALK, a one day panel at our UNCOVER LAB installation. We were discussing and questioning the conditions of the changing fashion landscape and contemporary independent fashion from local and global perspectives in three sessions centered around the topics: Sustainable fashion in China – Empowering independent fashion design, The Transformation & Disruption of Fast Fashion and Innovative design practice in fashion. Presented by Markus M Schneider aka MMS and moderated by the UNCOVER founding members Hans Martin Galliker (Beijing Fashion Collective, NEEMIC), Stephanie Lawson (Zodiac) and Kevin Tallon (Capitale Nord).

TPR & Metroproject's Markus M Schneider SUMMERWOOD's Yi Hongbo and NEEMIC & BJFC's Hans Martin Galliker PAWNSTAR's Nels Frye & Paul Iglesia LangerChen's Miranda Chen Stephanie Lawson, Jessica Rapp and Isabelle Pambianchi Rosemary Kavanag & Marianna Cerini MoDD's Ge Siqin & Stephanie Lawson Fang Liu, CAPITALE NORD's Kevin Tallon, Kristina Buesing and LI NING's Bode Oluwa

From September 26 to October 7 has UNCOVER inspired tens of thousands of Beijing Design Week visitors and assembled around 200 participants at UNCOVER TALK roundtable discussion.

UNCOVER also attracted various media, following a work-in-progress list of press clippings:

– Beijing Design Week 2016: UNCOVER – Independent Fashion For Independent Minds, TEMPER MAGAZINE, by Elsbeth van Paridon

– Indie Fashion Catalysts Launch New Platform for China’s Sustainable-Minded Designers, Jing Daily, by Jessica Rapp

– 怎样的衣裳,配得上你的卓尔不群?@UNCOVER  (background article with link to radio interview), Radio Beijing at 774AM, by Chloe Liu

Ein langer Marsch, Süddeutsche Zeitung (慕尼黑 – #1 in Germany’s largest quality newspaper), by Caroline von Eichhorn

UNCOVER TALK speaker profiles can be found here.

Thanks again to everyone – volunteer supporters, journalists, Beijing Design Week organisers & participants, forum speakers and partners – who helped to bring UNCOVER to life and make an impact!

Please refer to info[at]uncoverlab.org for inquiries.

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